Digital marketing isn’t just the future—it’s quickly become the center of all marketing strategy, and the focal point of almost every campaign an organization runs. Brand, creative, media buying, and communications plans all must answer to the accessibility, metrics, and user satisfaction of digital. And that’s tough.
But it’s a windfall for the end user—your customer. They’ve always been the most important part of any organization’s goals, but we haven’t always acted that way. And the balance of power has unmistakably shifted:
- Experiences are now designed, tested, and perfected with the customer in mind
- Marketing campaigns are created exclusively for, and sometimes by, individual customers
- When the customer speaks, we’re able to listen—and respond—instantly. And so is everyone else
Any organization who fails to realize the above is in trouble. But taking action is even harder, and making a change requires an enormous effort.
Add the fact that technology and marketing channels are moving faster than ever, and it becomes obvious:
We all need a little help.