Mark Casey

Find audiences where they already are, and speak to them how they already speak.

The Bottom Line

Let Me Help

Marketing Strategy

You may have a website, social media accounts, and even a blog. But seeing how it all fits together is the most important part.

Social Media Consulting

Social networks are changing all the time. Only one thing is consistent: your audience is there. I can help you reach them.

Conversation Management

Seeing what people are saying, reacting to them, and doing so in a way that helps your brand is hard. Let me help.

Philosophy

Digital marketing isn’t just the future—it’s quickly become the center of all marketing strategy, and the focal point of almost every campaign an organization runs. Brand, creative, media buying, and communications plans all must answer to the accessibility, metrics, and user satisfaction of digital. And that’s tough.

But it’s a windfall for the end user—your customer. They’ve always been the most important part of any organization’s goals, but we haven’t always acted that way. And the balance of power has unmistakably shifted:

1. Experiences are now designed, tested, and perfected with the customer in mind

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2. Marketing campaigns are created exclusively for, and sometimes by, individual customers

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3. When the customer speaks, we’re able to listen—and respond—instantly. And so is everyone else

Any organization who fails to realize the above is in trouble. But taking action is even harder, and making a change requires an enormous effort.

Add the fact that technology and marketing channels are moving faster than ever, and it becomes obvious:

We all need a little help.