Various projects and initiatives I’ve been honored to be a part of.
As senior editorial staff members, we had no idea how big a website about “quirky travel” could get. Now it has tens of millions of monthly visitors, a line of gorgeous books, and a legion of fans.
With one of the largest alumni networks in the world, we knew building Pride of IU would be smart content marketing for our core audience. It quickly became one of the most popular content sites at the university. See it here.
When we embarked on a campaign asking conservative local citizens to sustain a tax in support of our schools, success was no certainty. And then it passed with 80% of the vote.
Augmented reality was once a new concept, and we wondered whether people would want their phone to tell them about cool things nearby. 13,000 reviews later, we have our answer.
Free, open source test prep materials definitely seemed like a good idea for a startup. But would many people use it? Six months later, I wrote about our one millionth question answered.